books i read this summer:
1. the alchemist - an awesome story, an awesome translation, an awesome book
2. purpose driven life - 'the alchemist' written out as a self-help book
3. lateral thinking - how to think creatively
4. who moved my cheese? - how to deal with change in your company/industry
5. moneyball - how the A's did it, and how the pads do it

in progress:
1. the secrets of word-of-mouth marketing - nice but a tad boring
2. brand portfolio strategy - very interesting stuff