the holiday sales season is off to a great start. here's a great quote from today's WSJ:

At many chains, last year's big item, the cheap DVD player, is replaced by this year's popular product: the even-cheaper DVD player. On Friday, predawn shoppers at Best Buy Co.'s store in Downers Grove, Ill., grabbed three or four of the $19.99 models. Later, a roaming salesman tried to lure weary shoppers standing in a queue several hundred people long. Buy a cellphone, he said, and check out in five minutes.

ingenious.